About this brand audit blog

Here is our brand audit blog that aims at comparing Ben&Jerry’s and Haagen Dazs brands, around different topics:

1. Overall market: positioning, environment, packaging, taste.

2. Customer Insight: type of customer, values and emotions, brand equity, perceptual map.

3. Competition: marketing and communication strategies, differentiation, elements of performance, brand identity prisms, strenghts and weaknesses.

(see the 3 pages above)

Alexandre Anne
Elisa Buffet
Matthieu d’Ersu
Philippine Aubourg

MASTER 2 MSC IMBD – SKEMA Business School Lille – 2013.

Pictures of us

Sources

BEN&JERRY’s

http://benandjerrysbrandstudy.blogspot.fr/2011/12/brand-ben-jerrys-vs-haagen-dazs.html#!

http://www.seriouseats.com/2007/07/haagen-dazs-vs-ben-and-jerrys.html

http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

http://www.benjerry.fr/

http://www.redhotmarketingblender.com/2013/02/the-deliciously-wonderful-world-of-ben-jerrys-and-what-marketers-can-learn-from-them/

http://www.benjerry.com/

HAAGEN DAZS

http://prezi.com/w0n5xjkecoss/copy-of-haagen-dazs/

http://fr.slideshare.net/t.queruau/haagen-dazs-1720095

http://www.icmrindia.org/casestudies/catalogue/Marketing/Marketing%20Ice%20Cream%20-%20Haagen-Dazs.htm

http://www.haagendazs.com/

http://www.frozenfoodeurope.com/article/markets/ice-cream-and-desserts-market-it-keeps-raining

http://www.business2community.com/social-media/social-media-face-off-ben-jerrys-vs-haagen-dazs-0592361#!o236u

http://www.techhelpfox.com/tutorial/1177134/Social-Media-Face-Off-Ben–Jerry%E2%80%99s-Vs-Haagen-dazs